ANGHAMI · END OF YEAR · TWO CONCEPTS

Two ways to
end the year.

One turns your year of listening into a city you can travel through. The other dares you to step outside your playlist before the year is over.

01 · EOY 2027 · LOOK BACKYour Year. Your World.Every song you play turns on a light in your own city.↓ 02 · EOY 2026 · STEP OUTOutside Your Playlist.Three music challenges and a Discovery Badge to share.↓
CONCEPT 01 · EOY 2027

Your Year.
Your World.

عامك. عالمك.
1 JANUARY · 00:04

Your city starts dark.

THE ONE RULE

Every song you play
turns on a light.

31 DECEMBER

11,873 songs later,
the whole city is yours.

LIGHTS0
WHY IT'S DIFFERENT

Not slides. A place.

Most year-in-review features show your top artist, top song and minutes on a stack of cards. EOY 2027 uses the same information, but turns it into somewhere you can go.

A usual year in review
  • A stack of cards you swipe through
  • Numbers on a coloured background
  • Looks much the same for everyone
  • Your friends aren't part of it
  • Seen once, then forgotten
EOY 2027
  • A city you travel through, chapter by chapter
  • Your numbers become towers and light
  • Shaped by your culture: Ramadan, Eid, Arabic, Khaleeji, Bollywood
  • Friends appear as beams of light
  • Ends with a city only you have, ready to share
THE FILM · 88 SECONDS

Watch your year
switch on.

The launch teaser: no narration, cut to an original soundtrack. Sound on.

HOW TO READ YOUR CITY

Your music, turned
into a skyline.

1 song = 1 lightEvery play switches on a window.
Top artist = a landmarkTheir name, written in light on a tower.
Top song = your tallest towerOne floor for every play: 312.
Each month = a districtThe city grows month by month.
Ramadan = a lantern courtyardA calm, warm chapter of its own.
Friends = beams of lightWhen you both love the same song.
Your year = a ring of 365 daysOne ray for every day you pressed play.
Your city = your share cardA skyline no one else has.
INSIDE THE ANGHAMI APP

Ten chapters.
One tap each.

Every chapter is a full-screen page with the same simple controls: the year bar on top, the song from that moment at the bottom left, and a lights counter that only goes up. Tap a chapter to jump to it.

  1. 01The first light
  2. 02Open EOY 2027
  3. 03Your city switches on
  4. 04Your top artist
  5. 05Your tallest tower
  6. 06Ramadan nights
  7. 07Month by month
  8. 08Your circle
  9. 09The final count
  10. 10Your year, your city
Anghami home with the EOY 2027 cardYour 2027 is readyYour city Top artistYour tallest towerSuhoor JuneSame song365 daysShare your city
A CHAPTER OF ITS OWN

Ramadan,
done with care.

رمضان كريم

For many listeners, Ramadan nights are the brightest of the year. So the city slows down for it: the music softens to a single oud, the light turns to lanterns, and it remembers the song you played at suhoor.

27 of 29 nights · your suhoor song, Shay Al Fajr
Suhoor, 3:10 a.m. The same light came on.
11,873

No one else
has this city.

Because it's drawn from your own listening, every city is different. At the end it becomes a card you can share: your lit skyline and your ring of 365 days.

Explainer · slides (PDF) Explainer · A4 (PDF)

Looking back is
half the story.

But 87% of a year
can come from one playlist.

So before this year ends…

CONCEPT 02 · EOY 2026

Step outside.

CONCEPT 02 · EOY 2026 · THE SOUND QUEST

Outside your
playlist.

Most of us live inside one playlist. EOY 2026 opens on yours, then hands you three simple music challenges. Finish them and you earn a Discovery Badge to share.

87%

of your 2026 plays
came from one playlist.

Three challenges.
One badge.

01 · A NEW GENREAmapiano

Play a genre you've never played. Listen to Sunday Drum by Kaya Moloi and save it.

02 · A UAE ARTISTHESSA

Find a rising local voice. Follow a singer-songwriter from Abu Dhabi. صُنع في الإمارات

03 · A NEW CULTUREJapan · City pop

Spin the culture picker, land somewhere you've never streamed and travel to Tokyo, 1984.

THE REWARD

The Discovery Badge.

Each finished challenge draws one ring. The three rings nest around a lime core, an echo of Anghami's own ringed icon, into a holographic badge made to be shared.

  • 1 new genre · Amapiano
  • 1 UAE artist · HESSA
  • 1 new culture · Japan
  • 14 new songs saved · Top 9% of explorers in the UAE
DON'T TAKE OUR WORD FOR IT

Play it.

A working prototype with real music, one loop per world. Burst your bubble with three taps, listen to Amapiano, follow HESSA, spin your way to Tokyo and unlock your badge.

Open the prototype ↗
Scan to play on your phone.
anghami-sound-quest.pages.dev
BETTER TOGETHER

One year,
two moments.

The two concepts work on their own, and they also hand off to each other. Here's how we'd run them back to back.

  1. DEC 2026Outside Your Playlist

    Step out of your loop: a new genre, a UAE artist, a new culture. Earn your Discovery Badge.

  2. ALL OF 2027Every song lights a window

    Including the genres, artists and cultures you discovered. Your city keeps growing in the background.

  3. DEC 2027Your Year. Your World.

    Travel through your lit city. Your Discovery Badge stands in it as a landmark: the year you stepped outside.

At a glance.

01 · Your Year. Your World.02 · Outside Your Playlist.
The ideaYour year of listening becomes a city that lights up, one song at a time.Three music challenges that pull you out of your usual playlist.
The feelingCinematic, warm, reflective.Playful, bright, a little daring.
Hero momentThe whole city switches on, on the beat.You burst your own bubble and colour floods in.
You shareYour lit skyline and your ring of 365 days.Your holographic Discovery Badge.
Made forEvery listener, shaped by local culture: Ramadan, Eid, Arabic.UAE Gen Z, and anyone stuck on repeat.